Tips For Protecting Your E commerce Store From Traffic Fraud
Even though there are many advantages that the automated traffic gaining bring to your ecommerce, that service can as well be prone to fraud. This happens when your ads are viewed by robotic applications instead of real people. At the end of the day you will have views and clicks that does not translate to noticeable revenue for your business.
If you are looking to ensuring that your ecommerce site is safe from traffic fraud you must ensure that you are using the services of internal and external partners whose integrity you can vouch for. You must make the confirmation that you are going for the service provider that will offer you guarantee of operations that are free of fraud, the programmatic platform that they have in place and where they are situated.
Another effective method that you can resort to for the purpose of safeguarding your online store from traffic fraud is to consider developing tracking instruments on your own. Why you should regard this as essential stems from the fact you will have the chance to make a comparison of the outcomes generated by the traffic service provider and your own. Even though there might be a small variance on both results, the ones generated by the platform must be lower that your own.
You will have made the step in the right direction in your quest of safeguarding your online store from traffic fraud through the implementation of the approach that will assist you in ensuring that every click made is marked. This way you will be able to utilize the special identifiers whose function is to authenticate the existence of every click that is made. The factors that come into play in this case are the timing, identifiers that are peculiar and IP. A red flag is raised if there too many clicks emanating from a single IP address.
It will be a smart move to ask your traffic service provider to to only have your ads on specific websites. Why this is important is attributed to the fact that you will be able to stop using sites that you consider less reputable and ones that you are not well familiar with.
Another effective method that you can turn to as a way of ensuring the your ecommerce site is safe from the traffic fraud is undertaking close tracking on the campaigns taking place there. This is crucial as you will have the ability to detect the bot activities and determine the appropriate time to block. This is explained by the fact that the prevalence of fraud of ads on the mobile infrastructure is high due to the attribution manipulation.