It is true to say that search surpassed social as the top traffic driver on the web. It does not mean that SEO is meant for you. There are times when a strategy won’t be the right fit for you. You have a couple of ways that you can still use and drive traffic to your site.
If you are just after driving traffic to your site, then well and good. You might not end up making much but you will see some numbers. You could be working as a freelancer who wants to have a lot of clients. There is no point to laser target your marketing plan and only focus to have more traffic to your website. It is possible to have numbers going up and at the end of the day lack to see any clients. You could have had an opportunity of seeing people that had no interest of hiring your services if you got the chance of seeing people visiting your site. What you want is to have clients in your niche. What you need to do is to laser target individuals so that you can get quality traffic as well as boosting the possibility of having more customers.
Just because search outshined social does not necessarily mean that social is now useless. If it is useless, a lot of the main companies would not be using it in their marketing plans. You are going to see the usefulness of social as is it is going to be generated through the word of mouth. Even if you are not going to see it going viral, it will be passed around a lot of times for it to be there. Remember that when you have something on a social platform, such as Facebook, it can be found quite a lot of times not unlike a blog post. With Instagram, it works the same way as Facebook. With twitter it is a bit temporarily because as you know, tweets have a short half-life.
If you would like to have content that is augmented through social, it will be necessary to make sure that you have an audience. You can make use of Facebook and this is a platform where you are going to invest in a group of people that are like-minded that fit your niche. It is possible to create Facebook groups as a page or a business. After you have won a couple of audience in your group, the next thing that you need to do is to create a content that you should let the members share and by so doing will help you to increase your reach exponentially.
It can be useful also to try guest blogging. Putting links and content on major site might not help. You need to look for the sites that are dedicated to your niche and find out where your clients hang out and these are the places that you need to guest post on.