How to Bring Your In-store Marketing into the 21st Century
Brick and mortar retailers are constantly fighting with online retailers in order to retain their customer base. But this fight has really made the retailers evolve and exceed the consumer expectations faster than ever. Here are some of the things that you should do to bring your in-store marketing into the 21st century.
Let us start with sustainability. You find that in 2018, the United Nations Intergovernmental Panel on Climate Change released a study estimating that we have just 12 years left to avoid the worst effects of climate change. This way you will realize that sustainability is more than just a buzzword. Some companies such as REI have taken active steps to lessen their environmental impacts by expanding rental programs. This will require you to take steps in making your company green if you want to join the new marketing era.
Apart from that, brand-as-a-culture. You should be aware that Americans sees as many as 4,000 ads per day. This means that the consumers should sort out noise and find brands they are willing to turn to. You find that nowadays brands are positioning themselves as keepers of culture being that people nowadays shop with their emotions. Therefore, to implement this, you should take a look at your target audience. Here you will have to examine who they are, what they care about, what values drive them.
Besides, you should elevate in-store experiences through digital. In this case, you should use digital to create a complete experience that gives the customers exactly what they are looking for. Here you can go for smart signs with Raspberry Pi digital signage. You can as well create interactive maps or use augmented reality to take consumers into a whole new world. You should also know that some retailers have even released a phone app allowing women to visualize clothing items.
Apart from that, loyalty gets an updawgat vate. It is essential to note that customers want more value for the money in order to justify their continued membership to the loyalty program. It is essential that you offer a totally personalized experience through your loyalty program. One good thing with this is that it will eliminate the need to wait for your order and eliminate to wait to pick it up. You should make your program good enough that any regular customer can look at it and want to join.
The next tip is bolder ad campaigns. In this case, you should make a statement with your ads about who you are and what your company stands for.