What are Some of the Blackhat SEO Practices to Avoid in 2019
Search Engine Optimization is critical to rank your website in the search engine. Therefore, it is essential that you play by the book instead of trying to rank by hook or by crook to avoid dreaded search engine penalty. It is also essential to note that tactics that are allowed by search engines to rank a site are known as White Hat techniques whereas techniques that are not allowed to rank a site are known as Black hat SEO tactics. By the end of this topic, you will know the black hat SEO practices to avoid in 2019.
One of the practices to avoid is creating doorway pages. Doorway pages are used to refer to the website that are dummy pages to dupe search engine bots, and they are always hidden from the user’s site. On most cases, these pages are created to target specific search queries, and they lead to the same results in the search engines. It is essential to note webpages with multiple domain names that lead users to a single domain. Not only that but there are also webpages that run parallel to search results instead of browse-able hierarchy. Lastly, we have pages that aim to funnel online visitors to a specific site. For that matter, you can avoid the penalty by only publishing pages when the content is available.
The other thing is empty pages. Here you will have to destroy any empty page or any page that does not add clear value to users. Apart from that, you should also remove pages that do not have a navigation link or menu.
Apart from that, you should have unique content on each domain. When your site has multiple domains for any reason, you should make sure that each domain has unique content. You find that when you have the same content on each domain your pages will be penalized as doorway pages. It is essential to note that Google ‘Medic’ update was released last year to identify the sites with bad quality content. In case your site has been penalized by the update, you can learn more here on how to regain trust and authority of the site.
The next thing that you should look out for are paid links. It is essential to note that paid links used to help in boosting SEO ranking in the past which is not the case anymore. Even though buying links may help your site temporarily but remember that search engines will penalize your site for paid links. The best way of protecting your site is to disallow all unnatural links.
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