Essential Local SEO Tips that Will Make You Dominate the Competition
It is essential to note that around 46% of all Google searches are being conducted by people who are seeking local information. You will have to target the local market first if you want to see your profits and brand recognition grow. Here are some of the brilliant SEO strategies to dominate the competition.
First of all, you should claim online business listings. You should know that this is the perfect way of getting local SEO right. You will need to make sure that your business is on Yelp, Google My Business, Angie’s List, other local review sites and digital directories. This way the local consumers will be able to learn more important pieces of information about your business. Your listing should include things like opening hours, your location, your contact information, accepted payments, online reviews, photos of your products and business among others.
The next tip is hyperlocal not local. For instance, targeting your city or state in your location-based keyword phrases is not enough. The best way to do it is by including the name of your neighborhood, other nearby businesses, the name of the street, nearby landmarks as well as the county.
Apart from that, you should enable geolocation services on social media. You find that it will help you to dominate local SEO and increase customer loyalty. This way you will be able to appear on the feeds of other local customers allowing them to check-in your business. As a result, you will get more followers as well as more people on the door.
The next tip is to ask for reviews from local consumers. It is true that 100% of consumers read online reviews about a business before they make an appointment. When you have no reviews consumers will think that you are unsuccessful or you don’t care about reputation. It is also essential that you check your reviews and respond to them.
In addition, link to other local businesses in your web content. It is vital for your link building strategy to include links to authoritative industry journals and scientific studies. Besides, you should also link to blog content of these businesses to boost SEO rankings and improve your relationships with other local businesses. With this, the consumers will know that you are commissioned into the needs of your local market. Besides, they will also realize that you have a good relationship with other popular long-standing businesses in the community as this will also build your reputation.