How Instagram Updates Affect Advertisers
Instagram has been able to grow their active user numbers to reach up to billion as of early last year. This is because of the visuals and the ability to share images. The social media platforms also witnessed a growth in the number of people advertising their goods and services online. With a large number of active people in the platform, there has been a trend of sharing negative news stories and images in order to attract attention by some people in the platform. This has made Instagram develop new policies and updates which reduce the negative content being created in the platform. The platform will no longer have visible likes underneath one’s photos. Users will now start providing quality content when the updates will be put in effect to be able to reach a wider audience reach. Most of the business people and advertisers have started questioning whether this and the other new updates will affect their businesses. In this article we are going to look at how the Instagram updates will affect advertisers in the platform.
The first thing to note is that Instagram is testing this update in order to improve the experience users get on the platform. This is after the platform was rated as one of the platforms which have a negative impact on the mental of the users. The social media platform has also been seen to cause low self-esteem among its users. By disabling the likes, no one will be competing with the rest for likes.
Most influencers attach a lot of meaning to the number of likes they receive from their followers. Some influencers, therefore, have tried to push their reach by buying likes. With more likes, the advertisers feel that they have a wider reach and more people who are following their business. Therefore it is a very touchy topic to many advertisers and influencers who rely on Instagram to sell their services and goods to their audience. With new updates being put into effect, people will stop competing more on likes but will focus on sharing valuable content to their audience.
One should begin generating the content of value in order to ensure that they do not get affected with the new updates. Influencers who will start using more quality content will notice a good growth of traffic in their posts. Hence it is necessary for everyone advertising in the platform to ensure that they have developed good content for their audience. Influencers should aim at providing their audience with good quality content which is authentic and does not show any negative content in order to stimulate their likes.
Finally, influencers will now have lesser competition on the number of likes they receive with the new updates.