1 billion people use Instagram every month, and the number is on the rise in recent years. Studies show that the number of Instagram users is likely to grow past the 1.2 billion mark by the end of 2019. Instagram massive market provides the marketers the perfect place to work their magic. Instagram have provided the marketers a chance to grow their brands with the use of targeted marketing. Effective marketing needs more than only the use of a few paid ads now and then, thus the need to come up with a comprehensive strategy. Here are some helpful ideas that you need when marketing on Instagram.
Before you start marketing on Instagram, there is a need to define your target audience. Learning your target audience is essential especially in the case of online marketing campaigns, including social media and Amazon. Learn more here. Most Instagram users and millennials, and this means that you are set up for success when your current audience fits this age range. However, even when your target audience is within different age ranges, such as between 30 and 45 years, you can still benefit from Instagram marketing, but only when you leverage your efforts with other social media platforms such as twitter and Facebook. One will need to make use of Instagram insights to learn more about their target audience and also discovering how Instagram users are responding to your content.
While you need to learn your target audience, it is equally important to determine what they are saying about your industry or brand. You will not only need to find out what the potential customers feel about your brand, but it is also vital to learn hashtags that they commonly use, and content that is popular in your niche. However, do not become too salesy, considering that this can be an immediate turnoff especially when one is utilizing paid Instagram ads. There is a need to listen what the customers are saying and also chat with them.
It is also vital that you research the best time to post your content. Most Instagram users are active between 7.00 PM and 9.00 PM. The best time to post your content is during the off hours such as lunch breaks, between noon and 3.00 PM and evenings between 5 and 8 PM. It is also possible that you will get more post engagements when you post in the middle of the week.
Hashtags are the heart of Instagram, considering that this is what helps users to find each other. Using the right hashtags makes your content visible. It is also advisable that one takes time to find niche hashtags that work for their industry by carrying out research on their own Instagram or using a tool like Postplanner.